Cider on the rise
Cider has evolved from its humble beginnings to become one of the fastest-growing markets in the drinks industry. While the road is still long, the possibility of cider firmly establishing itself in the Middle East is undeniable, as Soha Frem, founder of WATA cider, points out.
Incider Scoop
With low-alcohol and alcohol-free drinks becoming more popular than ever, cider has firmly rooted itself on the beverage scene. HN spoke to four professionals to discover just what’s so special about the drink made from apples.
Cidra: The Lebanese cider brand on a mission
Sadaka believes that the crisis in Lebanon has created an opportunity for Lebanese consumers to start focusing more on local products.
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