Where sweet meets sour

Where sweet meets sour

Syrups are today firmly established as an essential ingredient for bartenders and mixologists worldwide, enabling these creatives to add flavor, taste and imagination to classic beverages or give new concepts a contemporary twist. We asked seven experts to share their thoughts on all things syrup-related, from trending flavors and industry innovations to how they achieve that perfect balance in a glass. Here’s what they had to say.

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Aiming for the extraordinary with Jad Aboujaoude

Aiming for the extraordinary with Jad Aboujaoude

Jad Aboujaoude, a passionate Lebanese F&B entrepreneur and the founder of Elements Hospitality, is known for his expertise in bringing innovative concepts to life. With ambition and dedication, he firmly believes that life is too short for ordinary pursuits. In an interview with Hospitality News ME, Aboujaoude shares the story behind his latest venture: Salmon Guru.

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