Arab StarPack Pro competition launches

Arab StarPack Pro competition launches

A first of its kind in the Middle East, the Arab StarPack Pro competition aims at promoting the marketing, competitiveness and exports of regionally-manufactured products.

The press conference, held at the Union of Arab Chambers, announced the launch of the competition by the Arab Federation for Paper, Printing and Packaging Industries in cooperation with the Arab Industrial Development and Mining Organization, the Arab Federation for Food Industries and the Union of Arab Chambers. The event was organized by the United Nations Industrial Development Organization (UNIDO) and the Lebanese Packaging Center (LibanPack) headed by Nabil Gemayel with the support of the World Packaging Organization and the Lebanese Ministry of Industry.

Speaking at the event, Dr. Fady Gemayel, the President of the Arab Federation for Paper, Printing and Packaging Industries said, “In the past, packaging was confined to the logistical dimension of protecting and distributing products, now it additionally plays a significant role in promoting and selling products.” Dani Gedeon, the Director General of the Ministry of Industry emphasized the importance of public-private partnerships and the Ministry’s efforts in establishing such partnerships with the private sector. While Soha Atallah, Director of LibanPack highlighted the importance of packaging for commercial, marketing and competitive processes. The industry level competition aims at increasing the awareness among SMEs on the importance of developing capacities in the field of packaging to improve competitiveness, marketing and export potential of many sectors, specifically the food, medical, pharmaceutical and cosmetics sector. Ali Badarneh, UNIDO’s Project Manager highlighted LibanPack’s role in the development and expansion of the competition, emphasizing that it now plays a regional role in supporting and raising the packaging sector in Arab countries to international levels. Concluding, Dr. Johannes Bergmair, the Secretary General of the World Packaging Organization confirmed WPO’s willingness to support and cooperate with LibanPack on the regional and international level, specifically in launching the Arab packaging competition for professionals, which will allow winners to participate in the international competition.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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