Colorcode granted A' Design Award

Colorcode granted A’ Design Award

May 22,2019 0 Rita Ghantous

A’ Design Award announced that in the packaging category, Low Calorie Line by Colorcode emerged victorious to the joy of the brand’s Creative Director Joumana Maalouf and Graphic Designer Balsam Abou Chakra. Commenting, Maalouf said, “Low Calorie line rice cakes’ design, based on the brief, was to lend the product an appealing package that would stand-out among similar local and international brands. The main purpose was to communicate to consumers an energetic experience and healthy image. The inspiration of the design came from a mixture of two cultures. The color combination related to an Indian style mood board and the modern layout related to European style packaging design. The target customers are health-conscious consumers, who desire to enjoy a happy and balanced lifestyle.”

The A’ Design Award

This prestigious award is extended to the top 20% of submitted designs that carry exemplary features. Entries to the A’ Packaging Design Awards are peer reviewed and anonymously judged by an expert panel of leading academics, influential press members and experienced professionals. In addition to reaching top international media, A’ Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform, as well as showcased at DesignMag.org, which lists the best designs from all countries in all disciplines.

About A’ Packaging Design Awards

A’ Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A’ Design Accolades are organized and awarded annually and internationally in multiple categories. The ultimate aim of the A’ Packaging Design Competition is to create a global awareness for good design.

whatisadesignaward.com

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.