The True Honey Co expands in the Gulf

The True Honey Co expands in the Gulf

The True Honey Co. has announced significant expansion in the GCC in 2023. As the world’s premier manuka honey producer, The True Honey Co. is celebrating by unveiling a Rare Harvest manuka Honey vintage.

Rare Harvest manuka Honey vintage boasts a remarkable 2050+MGO rating, making it the highest-grade manuka honey worldwide. This milestone launch aligns seamlessly with their ambitious regional expansion strategy.
Harvested from remote New Zealand forests, The True Honey Co.’s premium manuka honey combines nature’s remedies with modern science, thus revealing mānuka’s authentic value and health benefits.

Besides its robust Saudi presence, The True Honey Co. products will expand to the UAE through a partnership with Alfa One. These products will be sold in 70 Aster Pharmacies, with plans to expand into 200 stores in the UAE.
Jim McMillan, founder of The True Honey Co., stated: “We’ve expanded in Saudi Arabia for the last few years. Now, we’re excited to share our premium mānuka honey products with more customers across the Middle East. We are also looking forward to connecting with customers who understand that prioritizing their health is essential and worth the investment.”
The New Zealand brand’s partnership with Nahdi Pharmacies in the KSA has been a success. It accounts for 74 percent of the total export value of New Zealand Manuka honey into Saudi Arabia in 2022.

The True Honey Co. also maintains strong partnerships in Oman, with the Muscat Pharmacy group. As for Qatar, its products are sold in Blue Salon department stores, Gold Gourmet and Asala Honey specialty shops.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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