The True Honey Co. has announced significant expansion in the GCC in 2023. As the world’s premier manuka honey producer, The True Honey Co. is celebrating by unveiling a Rare Harvest manuka Honey vintage.
Rare Harvest manuka Honey vintage boasts a remarkable 2050+MGO rating, making it the highest-grade manuka honey worldwide. This milestone launch aligns seamlessly with their ambitious regional expansion strategy.
Harvested from remote New Zealand forests, The True Honey Co.’s premium manuka honey combines nature’s remedies with modern science, thus revealing mānuka’s authentic value and health benefits.
Besides its robust Saudi presence, The True Honey Co. products will expand to the UAE through a partnership with Alfa One. These products will be sold in 70 Aster Pharmacies, with plans to expand into 200 stores in the UAE.
Jim McMillan, founder of The True Honey Co., stated: “We’ve expanded in Saudi Arabia for the last few years. Now, we’re excited to share our premium mānuka honey products with more customers across the Middle East. We are also looking forward to connecting with customers who understand that prioritizing their health is essential and worth the investment.”
The New Zealand brand’s partnership with Nahdi Pharmacies in the KSA has been a success. It accounts for 74 percent of the total export value of New Zealand Manuka honey into Saudi Arabia in 2022.
The True Honey Co. also maintains strong partnerships in Oman, with the Muscat Pharmacy group. As for Qatar, its products are sold in Blue Salon department stores, Gold Gourmet and Asala Honey specialty shops.