Toward a more sustainable IHG: scents to be part of the brand experience

Toward a more sustainable IHG: scents to be part of the brand experience

InterContinental Hotels & Resorts has launched a new program of bath amenities with European luxury brand Byredo, bringing some of the world’s favorite cosmetics – in a more sustainable full size – to some of the most beautiful hotel bathrooms across the globe.

This launch combines a response to the growing demand from travelers looking for unique stays while traveling more consciously, with meaningful luxury products of the highest quality like Byredo.

The Byredo amenities will be rolled out across InterContinental properties globally from now. Including cult favorites within Byredo’s fragrance portfolio, such as Bal d’Afrique, a warm and romantic vetiver infused with neroli, African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent with hints of delicate rose and sandalwood, the Byredo ritual will become a highlight of InterContinental bathrooms over the next year.

InterContinental Fujairah Resort, InterContinental Abu Dhabi, InterContinental Dubai Marina, InterContinental Barcelona, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney are among the first hotels to carry the range.

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IHG is the first global hotel company to commit all its brands to removing bathroom miniatures in favor of full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single use items by 2030. It forms part of IHG’s Journey to Tomorrow, a series of commitments to make a positive difference over the next decade.

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. A natural disruptor, Gorham set out to reinvent the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.

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