In today’s operating environment, pivoting from an established business model and adapting marketing tactics to accommodate new trends are a must. Vineetha Sony, Head of Trade, OCO Global, explains why acting on consumers’ changing tastes, preferences and needs is essential for both success and survival.
Consumer trends that the hospitality industry cannot afford to ignore
In today’s operating environment, pivoting from an established business model and adapting marketing tactics to accommodate new trends are a must. Vineetha Sony, Head of Trade, OCO Global, explains why acting on consumers’ changing tastes, preferences and needs is essential for both success and survival.