The FHA-HoReCa trade show is taking place from October 22-25, 2024. It will encompass bakery, pastry and gelato, foodservice and hospitality equipment, and more. Over 40,000 global professionals are expected to attend the event.
James Cowan oversees global commercial interest in both Waterford Whisky and Renegade Rum. Here, he highlights the distinctiveness of both brands and identifies the latest market trends.