3 tea experts on why the matcha movement is here to stay

3 tea experts on why the matcha movement is here to stay

Ask any bartender, cafe owner, mixologist or barista and they’ll tell you that matcha constantly features on their lists of in-demand ingredients. Rooted in Japan and well on the way to becoming a global phenomenon, this powdered green tea is now also causing a stir across regional markets, featuring in everything from rose-cardamom iced drinks to matcha-infused dates. Here, three industry professionals explain why matcha is much more than just a passing fad.

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Saudi Arabia: a transformative journey, step by step

Saudi Arabia: a transformative journey, step by step

The economic indicators tell the story. The kingdom’s ambitious economic transformation is continuing at a steady pace, with non-oil growth rising, driven forward by tourism and digital services. Nada Alameddine, managing partner at Hodema Consulting Services, digs into the data to analyze the largest Gulf nation’s recent achievements and goals.

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