Barry Callebaut and EMF’s 3-day event

Barry Callebaut and EMF’s 3-day event

Headquartered in Zurich, Switzerland, the Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa. The B2B company employs over 11,500 people operating out of more than 30 countries.

The group’s coordination office for the region is EMF Lebanon, a subsidiary of EMF Middle East. Established in 1976, EMF has been expanding its product range by carefully selecting premium international well-known brands, while focusing on its core business of chocolate and cocoa-related products. The company serves the Levant and GCC countries, in addition to some North African countries.

Innovation, specialized technical assistance, dedicated training, certified man-power, application labs and international R&D are some of the services placed at the disposal of all who are part of EMF’s family.

In further developing and growing its staff’s experience, EMF hosted a 3-day conference titled, ‘Together 4 Growth’, which saw Barry Callebaut experts flying-in from all over the world to attend.

Commenting on this unique event, Elias M. Feghali, chairman of EMF said, “Throughout our +40 years of partnership and collaboration between EMF and Barry Callebaut, we have grown and thrived. We have crafted bonds of friendship, trade and cultural exchanges that have persisted through obstacles and hardships. Our gathering here confirms our renewed commitment to each other and our partners as we aim to grow further. Our employees and partners have continued to meet the challenges of our field and to excel despite setbacks. We should all be very proud of where we are today and excited about where we are headed.”

Present at this year’s event was Amine Mebrouki, Middle East sales director for Barry Callebaut who said, “During these 3 days, BC and EMF employees will have the opportunity to meet and exchange ideas. I anticipate and encourage all present to actively participate in the different sessions and workshops as these constitute great learning opportunities.”

The event took place at the Intercontinental Hotels and Resorts Mzaar.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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