SK-Touch offers turnkey interior design services and smart living solutions. Can you tell us more?
Our design services start from initial concept creation right up to project delivery. SK Design offers smart living solutions, focusing on FF&E with bespoke furniture and customized lighting. The service is tailored to our client’s specific needs, budget and requirements.
Which has been your most exciting project to date?
The Acquaint Communications office in Saudi Arabia was an exciting project because we faced a lot of challenges due to the pandemic.
In the F&B sector, creating the concept of Mozzarella Factory, an Italian cheese store and café, was complicated due to the multifunctional aspect and limited size of the space.
What are the latest trends in F&B design and how are you able to integrate them into your projects?
In quick serve restaurant (QSR) concepts, customers want to pick up their food quickly and more efficiently. With the increase in mobile ordering due to the pandemic, many customers want to have their food ready to go by the time they arrive so they don’t mingle with customers or employees. SK Design thus created a new QSR concept with minimum interaction and more signage to improve the customer experience.
In casual dining outlets, SK Design implemented social distancing practices and touchless experiences with minimum interaction. One of our favorite F&B design trends is “Vacation Chic.”
What defines a popular F&B design?
The first thing that stands out is the shop’s facade followed by the lighting design. The mix between building materials and original furniture creates a unique combination that sticks in customers’ minds.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
