The significance of fine pastry in the UAE
From heritage-inspired confections to cutting-edge presentations, the UAE’s pastry world is rising fast. We meet the chefs behind this sweet revolution — blending tradition, innovation and artistry to shape the region’s dessert identity.
Made in Dubai: brands elevating the UAE’s chocolate scene
From heritage flavors to global ambition, Dubai’s homegrown chocolate brands are shaping a bold new identity for the UAE’s confectionery scene. We hear from the creators driving this evolution — blending tradition, quality and innovation to redefine what it means to make chocolate in Dubai.
Gault&Millau enters the Saudi Market through strategic partnership with the Culinary Arts Commission
Gault&Millau, one of the world’s most respected authorities in gastronomy and hospitality, has announced its official entry into Saudi Arabia through a landmark partnership with the Saudi Culinary Arts Commission, supported by Hospitality Services Middle East (HSME). This launch brings the prestigious Yellow Guide to the Kingdom for the first time, setting a new benchmark for culinary excellence while fostering the growth of Saudi Arabia’s rapidly evolving culinary and hospitality sectors.
Making waves: how beach clubs are redefining luxury leisure by Ahmed A. Sultan, GM and partner at Finasi
Once simple seasonal spots for sunseekers, beach clubs have evolved into immersive, experiential daycation destinations at the forefront of premium hospitality. Designed to operate all year round and take guests from day to night, the latest concepts serve as a masterclass in how to combine elegance with robust functionality, as Ahmed A. Sultan, general manager and partner at Finasi, explains.
Driving hospitality forward with Dr. Abed Al Razzaq Arabiyat
Dr. Abed Al Razzaq Arabiyat, managing director of the Jordan Tourism Board (JTB), has been instrumental in shaping the country’s tourism strategy and global positioning. Under his leadership, JTB has embraced innovation, digital transformation and sustainability to strengthen Jordan’s appeal across international markets. In this exclusive interview, he shares how the board is driving growth, building partnerships and positioning Jordan as a leading destination for the future.
Chef Middle East Partners with Fondation Paul Bocuse
Chef Middle East, the region’s leading foodservice distributor, has announced a landmark partnership with the Fondation Paul Bocuse, marking a transformative milestone for the Middle East’s culinary landscape.
Integrated resorts to shape the tourism industry
The growth of integrated resorts is transforming global hospitality, combining luxury, culture, entertainment and innovation effectively.
Private Label Middle East 2025 returns to Dubai World Trade Centre
Private Label Middle East 2025 returns to Dubai World Trade CentreBringing together global retailers, brands and manufacturers, Private Label Middle East is set to return to Dubai World Trade Centre from September 15–17, 2025.Private Label Middle East market outlook




















Wellness trends to watch beyond 2026 with Soraya Jouzy
Wellness has come a long way from being a simple add on in luxury hotels. Soraya Jouzy, founder of Pearl Tree explains why she believes that it’s a critical component in the guest journey.