The true art of tasting
Jacques Rossel, campus director at the Royal Academy of Culinary Arts Amman – Jordan, offers fascinating insights into how and why we decide what to eat.
Wellness trends with Soraya Jouzy, founder of Pearl Tree
Soraya Jouzy, founder of Pearl Tree, champions luxury beauty and wellness. She spoke with five spa experts from the Middle East and beyond to reveal the wellness trends that are shaping the year ahead.
Tackling inflation: time to try a different approach
When it comes to finding solutions to challenges caused by inflation, restaurateurs often take the traditional route of either raising menu prices or reducing food costs. However, alternative strategies exist that are well worth exploring, as Bastien Blanc, CEO and board member at TroKadero Hospitality Global, explains.
Saudi Arabia’s wellness boom
Soraya Jouzy, founder of Pearl Tree who actively champions luxury beauty and wellness, talks with experts about the evolution of wellness in Saudi Arabia.
Why innovation is the new buzzword in hotel asset management
A transformation is taking place in hospitality asset management, propelled forward by technological advancements. Bastien Blanc, CEO and board member at TroKadero Hospitality Global, , explains how owners can tap into innovation to optimize their returns and stay ahead of the crowd.
How to do business in the Kingdom of Saudi Arabia
Starting a business in Saudi Arabia offers a unique combination of opportunities and challenges, providing access to a promising market. Indeed, the Kingdom presents a structured legal and regulatory framework, creating an ideal environment for potential investors across sectors. The journey requires meticulous planning and adherence to local regulations to ensure success, including choosing the right industry. Dagmar Symes, CEO of Hill Robinson Estates, tells us more.
Navigating opportunities and challenges in the hotel investment space with Aboudi Asali
Aboudi Asali, executive VP at JLL, brings over 25 years of hospitality expertise, leading hotel advisory services in the MENA region. We leverage his extensive knowledge to explore all aspects of hotel investment and development throughout the region, exposing the challenges and opportunities that exist.
Today’s balancing act: automation vs. personalization
Hospitality industry players are increasingly integrating AI technologies into more of their processes, using cutting edge solutions to enhance the guest experience and maximize efficiency. But is there a point at which we risk entering the realm of innovation overreach? And how far is too far? Ralph Nader, CEO of Amber Consulting, balances the scales.
New technologies: today’s essential tools for hoteliers
Emerging technologies are revolutionizing the lodging industry, delivering significant benefits to both operators and guests. Michael Donald, co-founder of Halo Business Consulting, explains why embracing innovation and implementing smart ideas are musts for hotels looking to secure a successful future.
Wellness trends to watch in 2026 and beyond with Soraya Jouzy, founder of Pearl Tree
Wellness has come a long way from being a simple add on in luxury hotels. Soraya Jouzy, founder of Pearl Tree explains why she believes that it’s a critical component in the guest journey.