Deliverect acquires ChatFood

Deliverect acquires ChatFood

Deliverect has announced its acquisition of ChatFood, a leader in social media ordering, order and pay at table and loyalty solutions. This acquisition provides the restaurant industry with a 360-degree solution inspired by the challenges restaurateurs face in terms of in-house dining and online food delivery to enable profitable growth and exceptional experiences, including social, dine-in QR and direct channel ordering and online food delivery.

Thanks to ChatFood, Deliverect will offer customers a user-friendly global digital platform that drives value for both in-restaurant dining and online delivery experiences. When restaurants invest in social media ordering technology specifically, they can better understand, connect with, and engage with their customers to grow their loyalty and stand out from the competition. ChatFood solutions have resulted in a 35 percent increase in the average spent by customers, triple tips, and 25 percent increase in labor efficiency.

With this acquisition, the foodservice industry gains two new solutions:

Deliverect Social Media Ordering: restaurants’ customers can order from their social media accounts. Tap into a restaurants’ social channels and marketing tools to see margins, followers and orders grow.

Deliverect Order & Pay: restaurants can digitize their dine-in experience with custom QR codes for menus, ordering, bill management and payment. This solution helps staff focus on creating the best dining experience and rewards customers for their visits.

Commenting on the acquisition, Ben Mouflard, CEO and co-founder of ChatFood, stated: “We’ve had an opportunity to observe Deliverect’s values and dedication to their customers through our existing integration and long-standing partnership. We recognized that their approach aligned with our own. We are so excited by this next chapter in our journey and bringing our solutions to restaurants around the world.”

 Naji Haddad, general manager of Deliverect MENA, said: “The acquisition of ChatFood is an important step for Deliverect in MENA, given the company’s notable presence and success in the region. We are delighted to invest further in the Middle East, demonstrating our ongoing commitment to our customers here, as well as to the wider community.”

With this acquisition, Deliverect Social Media Ordering and Order & Pay will be available globally on a rolling basis over the coming months.


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Website Icon png images | PNGEgg 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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