With its data-driven approach, Growdash is poised to assist regional restaurants to execute paid and organic growth campaigns confidently and seamlessly across online food delivery channels.
Growdash, a UAE-based startup that empowers restaurants to build and execute profitable online growth strategies, has raised USD 750,000 capital that will be deployed to hire new talent, further augment its proprietary capabilities with advanced innovative features and expand its services across the wider region. Growdash currently operates in the UAE and Kuwait. Following the successful funding round, the company is set to launch its SaaS offering in Qatar and KSA this year, followed by inroads into the wider region in early 2024.
In the highly competitive regional F&B sector, the biggest challenges that restaurants face are realizing the full potential of online food delivery channels, maximizing their return on growth investments and achieving profitability on these platforms.
Recognizing the struggle of regional restaurants to access in-depth market data and insights that guide informed decision making, Talabat and Deliveroo alumni Sean Trevaskis and Enver Sorkun founded Growdash in 2022. The company’s mission is to help restaurants unlock the power of analytics and business intelligence to enable them to build and execute growth strategies that positively impact bottom-line profitability. Growdash achieves this through a purpose-built, in-house SaaS solution that connects the data points across a restaurant’s pre- and post-order journey. The company’s platform has enabled highly popular brands such as Nandos, Wagamama, Kreative Restaurants & Co, Papa Murphy’s, Malak Al Tawouk and others to increase the returns on their online advertising efforts by over 800 percent, whilst simultaneously positively impacting bottom-line profitability.
Enver Sorkun, co-founder and CPO at Growdash, said: “We have purposely built a value-added ecosystem for every stakeholder and made this conveniently accessible through our SaaS platform. We currently help over 150 restaurant brands, and the leading regional food aggregators achieve greater synergy so that restaurants can finally experience the full opportunity that’s on offer to acquire new customers and grow their revenue without taking huge investment risks with growth budgets.”
Growdash clients benefit from being able to access an easy-to-use dashboard that simplifies and centralizes brand and branch-level performance data across food delivery channels. Growdash’s purpose-built algorithm then analyzes key metrics, including return on advertising spend, menu conversion, average order value and cost per order to seamlessly provide growth recommendations and insight across paid campaigns and organic customer conversion, helping restaurants achieve operational profit.