Emaar and Elie Saab announce world collaboration

April 26,2019 0 Rita Ghantous

Elie Saab and Mohamed Alabbar

Emaar is partnering for the first time with the renowned fashion designer, Elie Saab, for a new residential development, Emaar Beachfront, a gated island destination in Dubai.

Announcing the partnership, Mohamed Alabbar, Chairman of Emaar said: “Elie Saab is the pride of the Arab world, and a fascinating international success story. Every aspect of these glamorous residences is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression. It is our honor to be associated with him.”

Elie Saab said: “We are delighted to collaborate with Emaar and Mohamed Alabbar on this new project. Over the years, Elie Saab has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Through this new collaboration, brought by Emaar, leaders and experts in real estate, Elie Saab is confident that its aim at extending the brand experience into home and interiors will be a granted success.”

In addition to 1 to 3-bedroom apartments, the tower with interiors by Elie Saab at Emaar Beachfront will have an exquisite collection of four-bedroom penthouses – overlooking the Arabian Sea, The Palm and Dubai Marina.

Inspired by chic Miami lifestyle, an amenity pool deck located at the 8th level, ensures superb views and privacy from the promenade. The deck will be terraced and landscaped to provide a retreat for residents with flowing fabric shading, warm tones, and Art Deco inspired form and detail. Furthermore, an infinity edge swimming pool facing the Palms, gym and recreational facilities add to the quality of life and are designed for haute living.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.