The EY Middle East Hotel Benchmark Survey

The EY Middle East Hotel Benchmark Survey highlights a flourishing hospitality scene

September 04,2023 0 Rita Ghantous

In May 2023, the Middle East’s hospitality industry witnessed noteworthy shifts and trends, unveiling the dynamic landscape of the region’s tourism and hotel sectors. The latest findings from the EY Middle East Hotel Benchmark Survey provide valuable insights into key cities’ performance during this period.

Cairo
Cairo’s hospitality market experienced a remarkable surge in revenue per available room (RevPAR), soaring by an impressive 85.4 percent from USD 62 in May 2022 to USD 114 in May 2023. This boost can be attributed to a 3.8 percentage point increase in occupancy and a substantial 76.4 percent rise in the average daily rate (ADR), from USD 82 to USD 145. The launch of the “In Egypt, your expectations are history” campaign, in collaboration with Middle East and North Africa’s (MENA) online travel marketplace Wego, and the return of Chinese travelers after the lifting of Covid-19 travel restrictions may have contributed to this growth.

Riyadh
Riyadh’s hospitality sector showed remarkable progress, with an impressive 16.2 percentage point increase in occupancy, rising from 52.7 percent in May 2022 to 68.9 percent in May 2023. Coupled with a 3.7 percent ADR increase in May 2023 compared to May 2022, this led to a notable 35.6 percent growth in RevPAR, from USD 90 to USD 122. The launch of the “Riyadh Travel Fair (RTF) 2023” and the opening of the luxurious entertainment destination “Via Riyadh” significantly contributed to Riyadh’s hospitality sector performance. With strategic partnerships and the introduction of campaigns like “Rethink Summer,” the city’s hospitality sector is poised for continued growth.

Kuwait
Kuwait experienced stability in occupancy levels but saw a decrease in ADR by 32.9 percent, from USD 254 in May 2022 to USD 171 in May 2023, resulting in a 32.8 percent drop in RevPAR, from USD 149 to USD 100. Reduced business activity due to OPEC’s oil production cuts, a relatively quiet MICE calendar and heavy reliance on business travelers contributed to this weakened performance. However, the upcoming holidays, collaborative agreements and proposals for unified visas among GCC countries offer exciting opportunities for Kuwait’s hospitality sector.

Manama
Manama’s hospitality market faced challenges, with a 24.4 percent drop in RevPAR from USD 106 in May 2022 to USD 80 in May 2023. A 4 percentage point decrease in occupancy and an 18.8 percent reduction in ADR, from USD 181 to USD 147 during the same period, contributed to this decline. Initiatives by Bahrain Tourism and Exhibitions Authority (BETA) to promote the country in Japan, in partnership with airlines, are expected to improve Manama’s hospitality sector performance in the long run. The launch of a “Schengen-style” visa for GCC countries and the hosting of various events provide potential avenues for growth.

Abu Dhabi
Abu Dhabi’s hospitality sector demonstrated resilience, boasting a 9.2 percentage point increase in occupancy in May 2023 compared to May 2022, and a 5.7 percent ADR growth from USD 81 to USD 86 over the same period. This resulted in a robust 18.6 percent growth in RevPAR, from USD 61 to USD 73. The opening of “SeaWorld Yas Island” and strategic campaigns contributed to this performance. Upcoming staycation deals, events and anticipated visits from Chinese tourists are expected to further boost Abu Dhabi’s hospitality sector.

Dubai
Dubai’s hospitality market experienced a 2.7 percent growth in RevPAR, increasing from USD 209 in May 2022 to USD 215 in May 2023. Despite a 6.8 percent ADR decrease, from USD 273 to USD 254 in May 2023, the remarkable 7.9 percentage point growth in occupancy during this period drove the RevPAR growth. The city’s participation in global events, coupled with promotional campaigns and festivities, played a significant role in this growth. Upcoming events, such as sports, entertainment and holiday seasons, are expected to sustain Dubai’s hospitality sector growth in the months ahead.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.