Dubai set to host fourth edition of World of Coffee in February 2025

Dubai set to host fourth edition of World of Coffee in February 2025

Khalid Al Hammadi, senior vice president of DXB Live

Dubai will host the highly anticipated fourth edition of the World of Coffee exhibition in February 2025.

Organized by DXB LIVE, in collaboration with the Specialty Coffee Association, the event will take place at Dubai World Trade Centre (DWTC) from February 10 to 12, 2025.

Moreover, the World of Coffee Exhibition is a premier event that brings together coffee professionals from across the globe. It serves as an annual gathering for coffee industry leaders, experts, farmers, traders, manufacturers and distributors. Additionally, it attracts SMEs, café owners, roasters, hotels, coffee enthusiasts and baristas from around the world.

Fourth edition of World of Coffee Dubai

 The fourth edition of World of Coffee Dubai will span more than 20,000 square meters of DWTC, occupying Za’abeel Halls 1, 4, 5 and 6. This edition will feature a diverse range of exhibitors and activities, including a buyers’ program.

Over the past three years, the number of visitors has increased to over 13,000 coffee specialists, indicating growing interest. Similarly, the number of exhibitors has risen to 1,650 companies and brands, showcasing the event’s expanding influence. With coffee being the second largest commodity to crude oil, this edition is expected to be the region’s largest coffee meetup.

Khalid Al Hammadi, senior vice president of DXB Live, expressed his pride in the exhibition’s success over the past three years. He highlighted that the event has established its position as a global event, attracting countries, companies and brands. This success has further enhanced Dubai’s status as a global destination and a hub for the coffee industry worldwide.

Moreover, he noted that the exhibition represents an important opportunity for participants to showcase their leading products and projects, providing fertile ground for networking among exhibitors and enhancing the status of the event in developing the coffee sector and strengthening the coffee industry’s development in the UAE, the region and the world.

Unique features

World of Coffee Dubai 2025 will highlight unique features such as the Roasters Village, showcasing specialized coffee roasters’ unique creations. These interactive activities will enable visitors to discover the latest methods of coffee roasting, brewing and tasting. Additionally, the Specialty Coffee Association Community Lounge will offer opportunities to network with industry leaders.

Moreover, the global event will host several competitions, where the best coffee makers will demonstrate their skills and talents. These competitions will take place in front of thousands of experts, specialists and enthusiasts, showcasing the industry’s best. Furthermore, the event will also organize the Coffee Design Awards and Best New Product awards alongside its main events.

These awards aim to celebrate innovation and enhance cooperation and partnership between exhibitors and specialized visitors. Visitors will also enjoy the Brew Bar, where skilled baristas will prepare a variety of coffee drinks. Additionally, the cupping rooms will provide a dynamic space for companies to present their freshly harvested coffee.

Moreover, the event will feature lectures and workshops offering advanced training programs for coffee professionals. These sessions will inspire, educate and motivate participants to expand their knowledge and achieve their goals in the coffee industry. This will contribute to the ongoing development of skills and expertise within the coffee sector.

The coffee market in the UAE offers significant growth potential, with a strong consumer base. Additionally, the increasing demand for high-quality coffee experiences indicates a thriving market for the coffee industry. This growth potential positions Dubai as a leading hub for the global coffee community and industry advancements.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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