10 coffee trends to watch in 2022

10 coffee trends to watch in 2022

Over 2.5 billion cups of coffee are consumed worldwide daily, with volumes second only to water consumption. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, outlines the trends disrupting the coffee industry and what consumers are looking for.

The innovative coffee industry continues to gain momentum due to the ever evolving technology that enhances the unique nuances of your favorite bean. The introduction of new techniques, plantbased milk, fair trade and sustainability keeps coffee aficionados returning for more, and the centuries-old drink keeps getting better and better!

Interestingly, coffee is believed to have been discovered by a shepherd in Ethiopia in the ninth century. The shepherd noticed that his goats were full of energy after devouring the beans, so he tried them and shared his energetic findings with local monks!

Coffee drinkers worldwide want the economy surrounding coffee to be humane and environmentally friendly. Not only are consumers keen to see that production is transparent, but growers, harvesters, producer and sellers are committed to fair-trade practices outlawing child labor, ensuring equal pay and planet-friendly packaging.

The coffee sector in the Middle East and Africa remains buoyant; Mordor Intelligence predicts that it will grow at a CAGR of 7.5 percent between 2022 and 2027.

2022 coffee trends

1-Health-conscious coffee
Consumers are becoming more health aware. As one of the most consumed beverages, coffee production houses, such as Purity Coffee, strive to maximize the health benefits by adding antioxidants and other health-boosting nutrients to their defect-free, specialty-grade blends. Many producers are also growing their coffee under strict organic principles. You’ll have no doubt seen an impressive increase in coffee alternatives, like matcha and masala lattes.

2-Coffee tourism
Coffee tourism allows travelers to explore the rich history and culture surrounding world coffee. It’s thought that coffee farms will become increasingly popular holiday destinations for millennials in 2022. Many coffee-producing countries, such as Brazil, Columbia, Costa Rica, Ethiopia, Guatemala and Kenya, are beginning to introduce coffee exploration holidays to diversify and increase their economic potential.

3-Nitro cold brew coffee
Nitro is officially the hottest thing in cold coffee. It was created over a decade ago and continues to grow in popularity, so much so that it’s the most requested coffee after latte in Starbucks. It is simply a cold brew coffee infused with nitrogen, an odorless and colorless gas, through a pressurized valve. The result is a sweet, velvety and foamy coffee that’s deliciously smooth and creamy. Many cold brew lovers are making their nitro cold brew at home.

4-Snapchill™ coffee
Snapchill™ has patented technology to brew its coffee hot and chill it instantly. Hot water is the best way to extract the most intense flavors from ground coffee. Snapchill™ captures these beautiful flavors instantaneously and seals the coffee in a can to lock in all the incredible brewed tastes and delicate aromas. It’s a new trend, and it’s booming.

5-Bottled coffee
Bottle coffee is an easy, go-to refrigerator staple due to its long shelf life, strong taste and caffeine punch. The cold brew coffee is prepared by submerging coffee beans in cold water for at least 12 hours. This slow process makes the brew highly caffeinated, smooth and more concentrated than its regular counterpart. You can drink it black or add milk or cream. The best thing is that you can order online, so you never have to stand in line again.

6-Koji fermented coffee
The Aspergillus oryzae fungus breaks down complex carbohydrates and proteins into amino acids, fatty acids and simple sugars. Koji fermentation is a technique that has been used in Asian cuisine for centuries. It’s found in many products, such as sake and soy sauce. One of the most notable attributes is the additional sweetness that develops within the beans. The best thing is that the invention has the potential to help bean farmers earn more sustainable profits and transform ordinary beans into noticeably higher-quality products.

7-Quality blends
Cupping coffee is the process of profiling coffee so that you can understand your preferred single origin. By comparing coffees, you can differentiate between the various qualities of different countries. You’ll learn about the aroma, acidity, body, flavor and all-important aftertaste.

8-Energy-Efficient Coffee Shops
Eco and sustainability are buzzwords that will continue to be talked about in the future. Many businesses, including coffee shops, are doing their bit to protect the environment. Reducing global carbon footprint is essential for the survival of our planet. Micro cafes strive to reduce their emissions and produce less waste from packaging to single-serving coffee products.

Christian Salloum
Managing Director
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