The importance of mapping the food and beverage offerings in malls
Planning the placement of food and beverage units in malls requires careful consideration, as Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, points out.
Why coffee shops are causing a stir
While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in malls and on street corners offering countless interpretations of our favorite drink. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, tells us what’s brewing on the regional coffee scene.
How to build a strong franchise
Whether you are a franchisor or a franchisee, there are several important considerations to take into account before entering into a franchise agreement, as Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, points out.
The hotel industry’s F&B scene
Food and beverage represents a large sector of services within the hospitality industry, whether in hotel cafes and restaurants or off-premises takeaway, catering and food delivery services. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, addresses the numerous benefits of having attractive F&B venues within hotels and what to consider when launching on-site concepts.
10 coffee trends to watch in 2022
Over 2.5 billion cups of coffee are consumed worldwide daily, with volumes second only to water consumption. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, outlines the trends disrupting the coffee industry and what consumers are looking for.
The reality of real estate hotel investment
If considered carefully, investing in hotel real estate can be a profitable endeavor. Christian Salloum, managing director of BrandPortunity Hospitality Consultancy, takes a closer look at the different types of investment and how to get the ball rolling.
Who’s looking for a room in 2022?
As the world enters post-pandemic mode, Christian Salloum, managing director of BrandPortunity F&B consulting, explores the trends that are set to shape hospitality and the companies shaking up the competition for online bookings.
Making sense of the Manchise model
Manchising is a unique business model that’s well suited to hotel owners who are looking for more flexibility or an independent hotelier seeking the support of a well-known brand. Christian Salloum, founder and managing director of BrandPortunity, guides us through this brand management concept and outlines the pros and cons for investors.
Food safety rules
Food safety is critical to building consumer trust. Christian Salloum, managing director of BrandPortunity F&B consulting, discusses why restaurateurs should ensure that their teams are fully trained in food preparation, processing and production.
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Unleashing the F&B potential of emerging markets
In a region marked by transition and transformation, food entrepreneurs have plenty of choice when it comes to choosing a destination for a new project. However, while emerging markets are brimming with opportunities, they also present unique challenges. Christian Salloum, managing director of BrandPortunity F&B Consulting, offers a checklist for businesses eyeing openings in changing landscapes.