Six Senses Southern Dunes, the first property that’s set to open in Saudi Arabia’s Red Sea Project in late 2023, will have general manager Fredrik Blomqvist at its helm.
A native of Sweden and a graduate of the International Hotel Management Institute in Lucerne, Switzerland, Blomqvist brings more than two decades of luxury hotel experience to the role. Before joining Six Senses Southern Dunes, Blomqvist worked with Four Seasons Hotels and Resorts for more than 16 years across the globe, including Ireland, USA, China, Thailand, Indonesia and India.
Blomqvist’s leadership style is inspired by his favorite Douglas Adams quote: “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
Commenting on his new role, Blomqvist said: “It is an honor to be part of the Six Senses Southern Dunes team, and I look forward to creating history and pioneering the future with our talented team to deliver unforgettable experiences for our guests. The Red Sea region is exceptional in its natural beauty and history, and weaving this into our unscripted service and personalized delivery will create unforgettable experiences. We are honored to be the pioneering hotel at The Red Sea Global project, a prestigious luxury hotel hub and showcase for regenerative tourism. As the first to establish ourselves in this captivating destination, there is undoubtedly a great deal of focus and pressure surrounding our debut, we eagerly embrace the challenge with enthusiasm.”
Nestled between Umluj and Al Wajh, the resort is the first in Saudi Arabia to fully run on solar energy. Reflecting the rich heritage of Saudi Arabia, every corner of Six Senses Southern Dunes embodies an artistic expression that pays tribute to the country’s cultural roots. The resort promises a culinary experience that seamlessly blends the region’s culinary traditions with the use of freshly grown, locally sourced ingredients. Wellness offerings draw inspiration from local healing traditions, incorporating innovative techniques and the latest technology. The resort will also offer interactive sustainability-themed workshops and dedicated sessions, providing guests with insights from local experts and brand ambassadors on conservation and community outreach efforts.