Hyatt’s transformative growth plan gains momentum in the Middle East  

Hyatt’s transformative growth plan gains momentum in the Middle East  


In the Middle East, Hyatt’s footprint continues to go from strength to strength, with the company tripling its portfolio in the past 10 years across the region.

In Saudi Arabia, Hyatt is poised to triple its number of hotels across the country in the next five years. Moreover, this expansion includes highly anticipated international brand debuts, such as Miraval The Red Sea. Additionally, Hyatt is making a significant brand entry into Madinah, following three signings totaling a combined 1,729 keys earlier this year. As part of this initiative, there are plans to introduce Grand Hyatt Madinah, Hyatt Regency Madinah, and Hyatt Place Madinah to the city.

The fuel of business and leisure travel demand is showing favorable results across the Middle East. Therefore, Hyatt expects to debut two lifestyle brands in Qatar over the next 12 months, with the openings of Andaz Doha and Dream Doha, which will not only grow the company’s footprint in the capital by 50 percent but will also provide World of Hyatt members and travelers with more lifestyle brand choice and unique experiences in the destination.

The EAME region represents 10 percent of Hyatt’s global pipeline and is crucial to the company’s growth strategy. Furthermore, Hyatt announced a signing agreement to expand in Egypt, introducing Hyatt Centric Cairo West in the coming years. In line with its commitment to a stronger executive presence in EAME, Hyatt has made key appointments in 2023. Stuart Deeson became the regional vice president for operations in the Middle East and Africa. Heidi Kunkel serves as the senior VP for commercial services in EAME. Monique Dekker is the senior VP for HR in EAME since April 2023.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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