An incredible 45 percent of the properties that joined Hyatt’s system in 2022 were based in EAME markets. With 10 percent of Hyatt’s 117,000 rooms in the pipeline, the area continues to contribute to Hyatt’s growth trajectory through 2023.
The EAME pipeline comprises over a quarter of lifestyle hotel properties, broadening the portfolio to more in-demand vacation spots and enhancing Hyatt’s value proposition.
Large-scale leisure portfolio integrations, the addition of a sizable number of rooms to the World of Hyatt program and the hyatt.com booking flow, as well as organic growth for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands planned for 2023 are the main factors driving the anticipated regional growth. In the past five years, Hyatt has doubled the number of luxury rooms, tripled its resorts and quadrupled the number of lifestyle rooms in its portfolio while expanding alongside legacy brands in the business travel market. Moreover, Hyatt currently has more luxury-branded hotels in resort areas than any other hotel chain in the entire world.
“Hyatt has successfully built an industry-leading luxury, lifestyle and leisure portfolio thanks to its growth strategy. I am particularly proud of our regional contribution to our global growth journey, as 45 percent of the 120 hotels that joined the Hyatt portfolio were based in the region. I have no doubt that EAME will continue to be a strong contributor to Hyatt’s global growth journey in the coming years,” said Javier Águila, group president EAME of Hyatt.
In the Middle East, the Grand Hyatt brand will expand its presence in Kuwait with Grand Hyatt Kuwait Residences and The Park Hyatt brand will make its entrance in Morocco with Park Hyatt Marrakech, offering luxury resort elegance with Moroccan charm.
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