IHG signs global agreement with KSA based Seera Group (formerly Al Tayyar Travel Group)

IHG signs global agreement with KSA based Seera Group (formerly Al Tayyar Travel Group)

IHG signs global agreement with KSA based Seera Group small

IHG signs global agreement with KSA based Seera Group small

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed a global partnership agreement with Seera Group, the largest travel and tourism company in the Middle East with a prominent local, regional and international presence. The significant direct connectivity distribution agreement, which was announced at the Arabian Travel Market (ATM) 2019, will provide Seera Group (formerly Al Tayyar Travel Group) with access to IHG’s current global portfolio of 15 brands and over 5600 hotels, in more than 100 countries, for the leisure travel category.

Seera Group will also have access to automated real-time pricing and inventory across IHG’s portfolio.

Commenting on the signing, Pascal Gauvin, Managing Director, IMEA, IHG, said: “We are thrilled to announce our partnership with Seera Group. IHG has ambitious growth aspirations for the region, and the exciting agreement will allow us to connect with a wider audience of leisure travellers. Leisure travel is a growing category amongst the region’s domestic and outbound travellers, including the Kingdom of Saudi Arabia, with a number of projects initiated under the KSA National Vision 2030. Our global portfolio of well-known brands and hotels, coupled with the partnership, will allow us to be able to bring both greater awareness and choice to the travellers in the region.”

The agreement will provide IHG with access to Seera Group’s extensive regional network of retail branches and call centres, as well as the group’s leading consumer travel brand Almosafer and its UAE-focused OTA tajawal, strengthening IHG’s visibility and sales capabilities.

RELATED CONTENT  Rabih Beaino appointed new GM of InterContinental Riyadh

Abdullah Al Dawood, CEO of Seera Group, said: “Our customers remain at the heart of all our transformation, expansion and partnership plans. As IHG has an extensive global footprint and an expansive property portfolio – a direct partnership agreement offers competitive rates and last-minute availability on properties worldwide, with the booking experience our customers expect. Seera Group is fast becoming the partner of choice for hotel brands looking to harness the power of the Middle East’s travel industry, and with a new partnership, IHG will gain exposure to our offline and online travellers in the region, as we have the largest travel platform in Saudi Arabia and the Middle East; with 180 million online sessions expected for 2019.

IHG currently operates 91 hotels across 6 brands in the Middle East, including: InterContinental® Hotels & Resorts, voco, Crowne Plaza® Hotels & ResortsHoliday Inn®Holiday Inn Express® , Staybridge Suites®  and voco with a further 37 in the development pipeline due to open within the next three to five years**.

**Figures as of December 31st, 2018

Add to Favorites

About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *