Spotlighting Sharm El Sheikh with Leon Baum, GM of Four Seasons Resort Sharm El Sheikh

Spotlighting Sharm El Sheikh with Leon Baum, GM of Four Seasons Resort Sharm El Sheikh

Leon Baum, GM of Four Seasons Resort Sharm El Sheikh

Leon Baum is the maestro at one of Four Seasons’ largest properties. We spoke with the GM to find out more about his work at the Sharm El Sheikh resort and what differentiates the property from other luxury hotels in the popular Red Sea destination.

How has Sharm El Sheikh’s tourism industry evolved over the years?

Initially, Sharm El Sheikh’s tourism industry was primarily known as a diving destination. However, over the years, it has evolved significantly into a popular resort town attracting tourists from around the world. The development of luxurious hotels, resorts and other amenities has further contributed to the growth of the tourism industry in the region. After COP27, Sharm El Sheikh diversified its tourism with eco-tourism, water sports and luxury to attract a broader range of travelers. Sharm El Sheikh’s tourism evolution includes improved infrastructure, global recognition, diverse attractions and enhanced visitor experiences, contributing to its appeal.

What sets Sharm El Sheikh apart from other beach destinations in Egypt?

Sharm El Sheikh is a short flight from Europe and the Middle East. Moreover, it stands out from other beach destinations for several reasons. One key factor is its incredible underwater world, making it a popular destination for diving and snorkeling enthusiasts.

Additionally, Sharm El Sheikh boasts a desert landscape that provides opportunities for activities such as desert safaris and camel rides. The combination of beach and desert experiences makes Sharm El Sheikh a versatile destination.

Furthermore, the warm hospitality of the local people, delicious cuisine and vibrant nightlife also contribute to its unique charm. In short, Sharm El Sheikh’s unique mix of natural beauty, adventure and heritage distinguishes it as Egypt’s premier beach destination.

How does Four Seasons Resort Sharm El Sheikh cater to different types of travelers, such as families, couples and adventure seekers?

With its magical combination of mountains, desert and sea, the resort offers the perfect getaway for travelers of all ages and interests. Moreover, guests can make a splash in one of four outdoor swimming pools or embark on an underwater adventure at the on-site PADI dive center. Furthermore, our dining destination offers 12 international options, spanning from Japan to Latin America, through the Middle East.

Additionally, the spa offers the ultimate in relaxation, with 13 treatment rooms, an outdoor lap pool, sauna, steam room and whirlpool. As part of the beachfront resort, a fully supervised kids club offers daily activities including games, arts, cultural immersion and active play.

For fitness enthusiasts, the two-story indoor-outdoor fitness center provides top-notch cardio and weight-training equipment, along with group classes and private training. Furthermore, there are four tennis courts and an indoor squash court. Guests can swiftly access the beach or return to their rooms post-sunbathing with our convenient golf carts or funicular rides.

What are your plans for the property?

There is a strong desire for travel, and we are anticipating a busy season ahead. We eagerly anticipate hosting both new and returning guests, constantly striving to enhance their experience and craft unforgettable moments to cherish.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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