Lipton has partnered with UAE-based café concept Project Chaiwala to provide exclusive, tailor-made blends. The move is the first in a series of collaborations aimed at supporting Lipton’s regional market dominance through the support of homegrown UAE businesses.
Lipton is now providing Project Chaiwala with three dedicated blends and a tea supply solution.
“Such partnerships with local brands pay homage to the history of Lipton within the region and showcase the agility of Lipton through curating tailored made blends for startup businesses. Thus the bespoke blends we curated specifically for Project Chaiwala café. I believe this collaboration to be the beginning of a long-standing partnership,” said Abhiroop Chuckarbutty, president for MEAT at LIPTON Teas and Infusions.
Ahmed Kazim, founder of Project Chaiwala, added: “We only started Project Chaiwala six years ago. Therefore, partnering with such a renowned name is hard to believe. This year represents major growth for the business. We aim to become a global company representing the multicultural heritage of the UAE through karak. We have plans to launch up to three flagship locations across the country this year.’ Lipton’s innovation and excellence can equip and strengthen us on this journey.”
Lipton’s collaboration with Project Chaiwala is the first of several.