Impossible Foods debuts in the region through a partnership with Bidfood

Impossible Foods debuts in the region through a partnership with Bidfood

Californian plant-based food provider Impossible Foods has arrived in the UAE, the company’s first market in the Middle East.

Impossible Burger will be available for local restaurant operators to order through preferred foodservice distributor Bidfood Middle East.

“Impossible products are made for every cuisine and culture, and we couldn’t be more excited to launch in our first market in the Middle East,” said Dennis Woodside, president of Impossible Foods. “The United Arab Emirates’ status as a global travel and culinary hub will enable a whole new region of consumers to experience Impossible Burger for the first time.”

Impossible Foods’ core product, Impossible Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai. To name a few, Chef Akira Back brings his signature Japanese cuisine prepared with a Korean essence to the Middle East. He will be serving Impossible Signature AB Tacos and Impossible Chorizo Gyoza.

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Located in the Dubai Marriott Harbour Hotel & Suites, Counter Culture Cafe will offer an array of breakfast items and all-day favorites, including Neighborhood Breakfast and Impossible Burger.

The Croft, an award-winning British eatery in the Dubai Marriott Harbour Hotel & Suites, will serve Impossible Roast, whereas The MAINE Oyster Bar & Grill, a New England brasserie company founded by Montreal gastropreneur Joey Ghazal, will serve Impossible Short Ribs, Impossible Burger and Impossible Tartare.

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