We sat with visionary CEO Khalid Saud Abu Haimed to get the lowdown on Al Khozama’s impressive portfolio of hotels and restaurants.
How does Al Khozama Investments tailor its management approach to suit different types of hotels, such as corporate, boutique, extended stay, conference and resort properties?
Al Khozama offers multiple services to potential owners and investors. We operate in different types of hotels that have target markets with varying needs and preferences. Therefore, a one-size-fits-all approach to hospitality management may not be effective, and Al Khozama has that flexibility when it comes to answering owners’ needs and expectations.
For business hotels aiming to target business travelers who are seeking convenience, efficiency and productivity, we focus on certain aspects and features, such as high-speed internet, conference rooms and business centers. Thus, the implemented strategy should seek to offer competitive corporate rates, special packages for business travelers and partnerships with local companies to attract business guests.
As for resorts, which are typically designed for leisure travelers, features such as spas, pools, sports facilities and children’s programs are a priority. Therefore, the hotel’s strategy may focus on offering all-inclusive packages, organizing events and activities, and promoting the hotel’s unique location and natural attractions. Al Khozama has some unique wellness and spa brands that have been specially designed for the Saudi market.
When it comes to boutique hotels, such as palaces or villas which are smaller, unique and independent properties offering personalized service and local touches, management should focus on curated experiences and local partnerships. The hotel’s strategy may be geared toward promoting the hotel’s distinctive style, offering tailor-made packages and experiences, and cultivating a loyal customer base.
As for luxury hotels, such as Al Faisaliah — our luxury hotel brand designed for affluent travelers who seek exclusivity, elegance, and indulgence — Al Khozama management and project teams prioritize upscale amenities, personalized service and fine dining. High-end packages, creating a sense of exclusivity and sophistication, and partnering with luxury brands to enhance the guest experience are paramount.
In conclusion, Al Khozama Investment Company tailors its management and project teams, strategy and approach to suit different types of hotels by understanding the unique needs and preferences of each target market and guest segment. By doing so, Al Khozama Investment Company can create a more customized and effective hospitality experience that meets the specific needs and expectations of both local and International guests.
What are some of the unique features that set Al Khozama’s portfolio of restaurants apart from others in the kingdom?
When it comes to unique cuisine and exceptional service, LPM restaurant differentiates itself by offering unique and innovative cuisine that celebrates the French Riviera. Furthermore, exceptional service is a critical component of the restaurant’s success. This involves personalized attention, prompt service and creating a memorable experience for all our customers. We also use high-quality ingredients, some of which are locally sourced.
As for atmosphere and ambience, the one of Maiz is quite different, as it involves a unique design, a menu centered on 13 Saudi regions and a selection of specially curated dishes that appeal to all customers.
We also operate other brands such as Meraki and Yauatcha restaurants in Riyadh to differentiate our offering from competitors and meet customer expectations. This is how we create a loyal customer base and maintain a competitive edge in the market.
Are there any new projects in the pipeline?
Following the success of Al Khozama KAUST and the opening of Maiz restaurant in Bujairi, Diriyah Gate, Riyadh, in 2022, we are considering a few projects in a different region of the kingdom.