Pastel vibes with Karim Jaber

Pastel vibes with Karim Jaber

Karim Jaber’s love of soft colors led him to found Pastel, a cosmopolitan brasserie and bar in the beating heart of Beirut. We discover more about the concept.

Where did the idea of Pastel come from?
Following thorough market research, I discovered that there was a lack of brasseries serving lunch and dinner, somewhere to while away the hours or enjoy a drink while snacking on light dishes. Pastel aims to offer these things to all ages.

What can you tell us about the decor?
I wanted to create a space that is aesthetically pleasing yet stimulating, with soft hues and a cozy atmosphere set against a modern backdrop.

Why did you choose to collaborate with interior designer Bachir Nader?
Bachir’s reputation in restaurant design precedes him. He understood my vision and translated it perfectly.

How would you describe the Lebanese F&B market today?
The F&B market in Lebanon is experiencing a rebirth ,and just like every time we are faced with obstacles, we come back stronger. Lebanese people love to dine out, and we must cater to their desires.

What does the future hold for your restaurant?
Our aim is to grow regionally and create a niche market for people who want an unforgettable experience that’s defined by good food and great mood.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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