In pursuit of strengthening strategic alliances and expanding into global markets, Gray Mackenzie Retail Group has officially signed a franchise with the renowned French Monoprix retail chain.

This agreement aims to oversee the company’s operations in Lebanon and drive expansion efforts by opening new Monoprix stores. Furthermore, the first store is slated to open this year.

This partnership results from the success of the French retail chain, which is present in about 85 percent of French regions, as well as the result of its expansion in the Middle East and North Africa. Having previously established itself in Lebanon, Monoprix now aims to entice French-product enthusiasts by providing a rich heritage locally.

Hassan Ezzeldine, chairman of Gray Mackenzie Retail Group voiced his excitement. “We take great pleasure in announcing this new partnership. Furthermore, it is through this agreement that we reaffirm our continuous commitment to attract premier brands to the Lebanese market. In addition to providing consumers with an unparalleled global shopping experience, this time with a French taste.”

Ezzeldine added: ” Our main goal through our expansion strategy is to maintain Lebanon’s position as a leading market. Consequently, this involves offering a diverse range of high-quality products from the most prominent markets. We are hoping to bring further advancements within the Lebanese market. In addition to aligning, it with the foremost global markets in the retail sector, thus restoring Lebanon to its esteemed position.”

Vincent Peyronnet, international director of Monoprix, said: “We are proud to be able to count on our new partner GMRL to promote the Monoprix in Lebanon and continue our international development.”

The partnership is an important element in Gray Mackenzie Retail Group’s efforts to strengthen the Lebanese economy and the sector at large. In addition to providing the Lebanese consumer with the best top-tier products and meet all tastes, the aim — this time — is to target enthusiasts of French goods: food, household items, perfumes, gifts, accessories and other products.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.