Artistically modern French style with Nadine Char of INALTERA

Artistically modern French style with Nadine Char of INALTERA

In this exclusive interview, we sat down with Nadine Char, manager of INALTERA for the MENA region, to explore her appreciation for the modern French art de vivre and how INALTERA’s exquisite wallpapers beautifully emulate this stylish way of life, imbuing hotels and restaurants with the essence of French culture.

What can you tell us about INALTERA since its launch in 1823?
INALTERA is a 200-year-old French wallpaper company. Part of Aquilia Group, Inaltera is today one of the leading wallpaper companies for hotels and restaurants, where strict regulations are imposed regarding fire resistance, soundproofing, cleanliness and so forth. Delivery can be executed in less than 10 days.

What can you tell us about INALTERA’s recent projects in the Middle East, specifically Dar Alice in Tyre, Lebanon, and the Beit Tamanna guesthouse in Beirut?
Our latest achievements in Lebanon include Dar Alice and Beit Tamanna. Located in Tyre, Dar Alice is owned by Philippe Tabet and opened in May 2023. It features our unique wallpaper collection, which highlights the work of European artists who spent time in Tyre in the 19th century.
We were also fortunate to work on Beit Tamanna, a guesthouse that opened in February 2023. All profits generated by Beit Tamanna are used to finance the Tamanna NGO. This project featured a special collaboration with Gregory Gatserelia, Nada Debs, Rania Cortbawi, Bokja, Georges Mohasseb, Nada Matta and Hania Rayess.

In what way are you collaborating with artists and designers like Roger Moukarzel, Karina Sukar, Azza Mahmasani and others?
Roger Moukarzel is INALTERA’s star. He was the first to collaborate with us in Lebanon and is always advising us on our development strategy. He’s now launching his new collection in our showroom in Bordeaux in September along with Karina Sukar and Bokja. Azza Mahmasani was already creating wallpaper when we signed with her, and her elegant work can be seen in the showroom of Geahchan Home in Sin el Fil.

Do you have upcoming projects or collaborations?
We’re currently teaming up with Diane Mecataff to refurbish the Palm Beach Hotel in Ain el Mraisse, Beirut.
We signed an agreement with Geahchan Home, and we are also continuing our collaboration with artists and designers like Roger Moukarzel, Karina Sukar, Azza Mahmasani, George Boustany, Matteo, Yasmina Salameh and Pia Majid. Our vintage collection, featuring more than 4.000 patterns from the 19th and 20th centuries, can also be found at Geahchan Home.


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Brief about INALTERA
INALTERA offers those seeking to freshen up their hotels and restaurants’ interior and renew your decoration a selection of trendy colors and patterns for their walls, to bring a touch of modernity and originality to their venue. They have gathered the latest trends to inspire guests and help them create a unique and personalized atmosphere in every part of their venue. From pastel colors to geometric patterns and floral prints, they are able to guide guests and find the wallpaper that will enhance the venue’s interior.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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