Habib Beirut’s bold expansion plans for 2023

Habib Beirut’s bold expansion plans for 2023

After launching a branch in Jordan at the beginning of January, the all-day Lebanese restaurant Habib Beirut has expanded to Erbil. 

Set to open in Q2 2023 in the Gulan Mall – Erbil, Habib Beirut’s new branch will serve traditional Lebanese cuisine, including a large selection of breakfast items, mezze and barbecue. Guests will be invited to experience the rich heritage of Lebanese cuisine through a diverse menu of traditional Lebanese appetizers, main courses and desserts, all with a modern twist. Visitors can also enjoy specialty items, such as shanklish, em Habib tabbouleh, falafel and Habib’s renowned sandwich that’s packed with Lebanese flavors.  

The concept began with an elderly man named Habib, who was renowned by locals for his pickles and homemade dairy products. News of his outstanding goods quickly sprea, and it wasn’t long before restaurants started serving his dishes: shanklish, hommos, kibbeh, as well as his Lebanese pastries. Forty years later, Habib Beirut was born, and today, the brand name is synonymous with authentic Lebanese food cooked with passion and a twist.

In an exclusive statement to Hospitality News ME,  Elie Bassil, the founder and COO of Habib Beirut, said: “We decided to introduce Habib’s cuisine to the world and develop Habib Beirut as a Lebanese food ambassador. We have achieved a strong presence in the UAE, with five branches mostly in prime locations, and enjoyed being part of Expo 2020. We have also been operating in Muscat and Sulaymaniyah since 2020, and we recently opened in Jordan with plans to launch a branch in Sofia-Bulgaria by the end of February. Two new branches are slated to open in the UAE and another in Egypt.”

 

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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