How to raise your google rankings with AI

How to raise your google rankings with AI

Lovetto Nazareth, managing director of Prism Digital, explains how AI can be used to improve those all-important Google rankings for hospitality businesses and, in turn, convert more browsers into bookers.

A hotel’s online presence is crucial to its success in the digital age and Google ranking plays a pivotal role in this landscape. A higher Google ranking means greater visibility, leading to more website traffic, enhanced brand awareness and increased bookings. This can make the difference for hotels between a fully booked season and vacancies.

The evolution of SEO

Traditionally, hotel search engine optimization (SEO) involves keyword research, creating quality content and building backlinks. However, as Google’s algorithms have become more sophisticated, so, too, have the strategies needed to rank well. This is where AI comes into play. There are several deliverables that can support the use of AI for SEO activities in the region’s hotels and resorts. These include:

Personalized content creation: AI tools can analyze search trends and user behavior to create tailored content that resonates with potential guests. For example, AI can be used to generate visual and video content marketing posts about customers’ unique experiences in hotels worldwide, targeting keywords related to luxury travel and exclusive tours.

Predictive analytics for trend forecasting: by leveraging AI for predictive analytics, it’s possible to help hotels anticipate future search trends and adjust their content strategy accordingly. In one scenario, we used our custom-built Predictive Data GPT AI to forecast increases in searches for eco-friendly hotels and adapt website content in real-time to highlight sustainable practices. The AI also matches searches to pages on the customer’s website in real time and makes sure that the homepage is always on the first page of Google, ranking even higher than that of and other OTAs.

Chatbots for enhanced user experience: AI-driven chatbots on hotel websites can improve user engagement, a factor that Google considers in ranking. Hotels and resorts can use chatbots to answer FAQs, guide users through their site and offer personalized room recommendations, improving the time spent on the site. This can significantly improve customer retention and grow website ranking in a short period of time.

Voice search optimization: with the rise of voice search-activated devices, voice search optimization is becoming crucial. AI can help in understanding and integrating natural language into websites. Prism has built several websites with deep language learning code that allows them to respond to all voice searches and rise to #1 on Google search for those voiceactivated keywords.

Automated backlink analysis: robust proprietary hotel AI can analyze a hotel’s backlink profile, identifying valuable links and potential areas for improvement. AI tools can be used to monitor a backlink profile, focused on acquiring links from reputable travel blogs and local tourism sites. This has the potential to improve a website’s ranking significantly and at pace.

Real-time SEO audits: similarly, AI tools can also conduct ongoing SEO audits, ensuring the hotel in question’s website remains optimized for the latest Google algorithms, quickly adapting to changes in them.

Beyond SEO

AI can also help a hotel grow its Google search engine results pages (SERPs) and other aspects of digital marketing not limited to SEO. Some of AI’s applications in increasing a hotel’s marketing, lead generation and revenue generation capabilities include:

Local search optimization: AI can optimize a hotel’s Google My Business listing, ensuring accuracy and maximizing visibility in local search. For example, a city center hotel could use AI to optimize its Google My Business profile, improving its visibility in ‘hotels near me’ searches.

AI-driven PPC campaigns: with AI, it’s now possible to create intent-driven campaigns, rather than the plain vanilla, interest-based social media varieties. We can optimize AI-targeted pay-per-click (PPC) campaigns, targeting the right audience with the right intent to book a hotel at the right time – in other words, just before people plan their vacation or just after they book their flights to a specific country. One of our beach resort clients uses the Prism AI platform to analyze data from over 100 airlines, target the customers who book their holidays to UAE from their home countries and show them ads for the beach resort. Data from past PPC campaigns can also be analyzed, with a targeting strategy refined to reach potential guests looking specifically for beach holidays.

Reputation management: AI tools can monitor and analyze online reviews and online comments when the name of the hotel is mentioned, helping properties to manage their online reputation – a key influencer of Google Trust rankings. Companies can also use AI to analyze guest reviews across platforms, addressing issues and improving guest satisfaction, positively impacting their Google ranking.

Revenue growth through AI enhanced Google ranking

The culmination of these AI-augmented strategies is improved Google rankings and tangible revenue growth. By attracting more visitors to their websites and enhancing the user experience, hotels can convert more browsers into bookers. In an industry where online presence is synonymous with success, AI’s role in improving Google rankings is not just advantageous – it’s essential.

As the digital landscape evolves, AI is becoming indispensable in the hospitality industry’s quest for top Google rankings. By leveraging AI for personalized content creation, predictive analytics and enhanced user experiences, hotels are not only meeting the demands of modern SEO requirements; they are also putting AI in the driving seat to raise the property’s visibility, enhance its reputation and propel revenue growth. It’s also worth remembering that AI is still in its infancy. What the future holds for the hospitality industry and AI is anybody’s guess!

Lovetto Nazareth,
managing director
Prism Digital

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