Multi-unit franchise models: The full perspective
Babette Marzheuser-Wood is a founding partner at Global Franchise Group Dentons and managing director at Dentons Franchise Advisory. Here, she talks us through the benefits and potential challenges of these models, and shares her top negotiation tips.
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Innovative franchise and manchise models
Franchising is a proven route to the successful international expansion of businesses in various sectors, from hotels and restaurants to high-end fashion and beauty. Babette Märzheuser-Wood, managing director of franchise advisory at Dentons, gives us the lowdown on the different solutions available for companies looking to explore franchising or manchising.