BBQ Bros signs landmark expansion deal across KSA and Jordan
From a single concept rooted in Lebanon, BBQ Bros has grown into an international lifestyle brand built around open-fire hospitality. Now, founder Mario Aoun is taking the brand into two dynamic regional markets through an ambitious partnership that marks a bold new chapter in the company’s story.
110+ hot concepts to watch
In what is undoubtedly good news for the global F&B sector, eating out continues to rank among the most popular pastimes worldwide, with today’s diners keen to try new culinary creations and also return to their favorite venues. Against this dynamic backdrop, we’ve compiled a list of 110+ concepts to watch across the globe, beginning with the brands causing a buzz in the MENA region and followed by others definitely worth keeping an eye on in Europe, Asia and America.
BBQ Bros partners with Beetroot Hospitality for 8 UAE restaurants
BBQ Bros, a leading global brand in the barbecue and grilling industry, is delighted to announce its joint venture with Beetroot Hospitality and confirms its plan to open eight dining outlets in the UAE by 2027. A Memorandum of Understanding for a first flagship location has been signed, with an opening by August 2025 in Dubai Creek.
Grilling with BBQ Bros
“If you get that gut feeling, trust it, and give it your all,” is Mario Aoun’s mantra. As owner and director of the BBQ Bros, one of Lebanon’s brightest food concepts, he has certainly followed his instincts, creating a respected brand that is now present in several countries in the Middle East.
