The U.S. Meat Export Federation (USMEF), represented in the GCC region and Egypt by Arab Marketing and Finance, Inc. (AMFI) S.A.L., invited importers, retailers, distributors, chefs, influencers and bloggers to attend a U.S. Beef Roadshow, which consisted of a series of U.S. Beef Training Workshops and featured Chef Jay McCarthy, a well-known chef with sound expertise and years of experience in the field.
As culinary mentor at Destination Hospitality, Chef Jay McCarthy believes that knowledge is power, especially in the kitchen. Here, he explains the importance of flavor, understanding consumers’ needs and why he remains loyal to U.S. beef.