A U.S. beef roadshow to remember

A U.S. beef roadshow to remember

The U.S. Meat Export Federation (USMEF), represented in the GCC region and Egypt by Arab Marketing and Finance, Inc. (AMFI) S.A.L., invited importers, retailers, distributors, chefs, influencers and bloggers to attend a U.S. Beef Roadshow, which consisted of a series of U.S. Beef Training Workshops and featured Chef Jay McCarthy, a well-known chef with sound expertise and years of experience in the field.

These activities were conducted in five locations in the region — Dubai (September 5), KSA (September 7), Kuwait (September 11), Doha (September 12) and Egypt (September 14) — and tackled key aspects of U.S. beef production.

Attendees also enjoyed a series of live cutting demonstrations, and sampling of a variety of high-quality and underutilized beef cuts, such as striploin, tri-tip, ribeye, short ribs, chuck roast, flank and brisket. Discussions also took place regarding the factors that make U.S. Beef superior and highly sought after.

Sharing his expertise on what makes U.S. beef so special, McCarthy spoke about how beef gets from pasture to plate emphasizing on the different steps being implemented to ensure a consistent supply of high quality and safe beef to the growing local and global community. He also explained quality-control processes and how access to an abundant food source translates into meat with a consistent flavor profile.

Being a hands-on chef, McCarthy’s workshops involved chuck roast breakdown, a demonstration of each of a variety of cuts such as brisket, striploin, ribeye, topside and short ribs, in addition to the recommended cooking method and applications for each.

The U.S. Meat Export Federation (USMEF) is a non-profit trade association that works to create new opportunities and develop existing international markets for U.S. red meat. Its mission is “to increase the value and profitability of U.S. beef and lamb industries by enhancing demand for their products in export markets through a dynamic partnership of all stakeholders.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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