Deutsche Hospitality will double its portfolio in the Middle East, adding locations that will set the standard in the hospitality industry.
The Deutsche Hospitality agreement includes the launch of the first Steigenberger Porsche Design Hotels project in the Middle East.
The IntercityHotel Dubai Jaddaf Waterfront thus becomes Deutsche Hospitality’s first franchised hotel in the Middle East.
IntercityHotel Dubai Jaddaf Waterfront’s new GM Avlok Singh began his career over 14 years ago in his native India at Oberoi Hotels & Resorts.
The group is poised to expand in the region by 20 hotels by the end of 2023 in key leisure destinations including Dubai, Muscat, and Jeddah.
Deutsche Hospitality is presenting a new hotel brand, MAXX by Steigenberger, which will be joining Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotel in its portfolio in future. The group launched its new Deutsche Hospitality umbrella brand just under 18 months ago with the intention of instigating...