In a bold move to provide the Lebanese market with an affordable, high-quality Scotch whisky, Ets. Antoine Massoud and Les Domaines de Tourelles recently launched Glenbey. Boasting a journey “from the glens of Scotland to the shores of Lebanon,” the product has received praise from the trade as well as consumers. We spoke to Anthony Massoud, CEO of Ets. Antoine Massoud, to learn more about how Glenbey was developed.
Glenbey fills a gap in the market, providing premium Scotch whisky at an affordable price compared to other international brands.