“On the rocks” with Anthony Massoud, founder of Glenbey
Boasting a journey from the glens of Scotland to the shores of Lebanon, Glenbey Scotch whisky has received much praise from the trade and the public since its launch back in 2021. It went on to become the first Scottish-Lebanese whisky to be recognized at the World Whiskies Awards. We sat with the man behind the bottle, Anthony Massoud, CEO of Ets. Antoine Massoud, to talk about Glenbey and its latest release, Glenbey 12.
First Scottish-Lebanese whisky awarded at the World Whiskies Awards
Born in Scotland and raised in Lebanon, Glenbey received the Bronze Award in the category of “non-age Scotch whisky.”
Glenbey: Lebanon’s first premium Scotch whisky
In a bold move to provide the Lebanese market with an affordable, high-quality Scotch whisky, Ets. Antoine Massoud and Les Domaines de Tourelles recently launched Glenbey. Boasting a journey “from the glens of Scotland to the shores of Lebanon,” the product has received praise from the trade as well as consumers. We spoke to Anthony Massoud, CEO of Ets. Antoine Massoud, to learn more about how Glenbey was developed.
Ets. Antoine Massoud and Domaine des Tourelles launch Glenbey Whisky
Glenbey fills a gap in the market, providing premium Scotch whisky at an affordable price compared to other international brands.
