In a bold move to provide the Lebanese market with an affordable, high-quality Scotch whisky, Ets. Antoine Massoud and Les Domaines de Tourelles recently launched Glenbey. Boasting a journey “from the glens of Scotland to the shores of Lebanon,” the product has received praise from the trade as well as consumers. We spoke to Anthony Massoud, CEO of Ets. Antoine Massoud, to learn more about how Glenbey was developed.
The renovated Crowne Plaza has 252 room and suites, and offers guests a plethora of F&B and recreational facilities.
Symrise invested about 1 million Euro into the facilities to decode, design, and deliver winning taste solutions for leading F&B brands.
Nouhad Dammous, editor-in-chief of Hospitality News Middle East, highlights the importance of understanding technology.