5 global consumer trends shaking up the GCC markets

5 global consumer trends shaking up the GCC markets

Global consumption patterns are changing and, in turn, disrupting both consumer behavior and market dynamics across the region. Sam A. Jaoude, consultant and CEO at Madenlebanon LLC, spotlights five key consumer trends making waves worldwide and explains why brands operating in the GCC cannot afford to ignore them.

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5 top tips for exporting to new markets

5 top tips for exporting to new markets

At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.

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Beyond Borders by Sam Abou Jaoude guides exporters to success

Beyond Borders by Sam Abou Jaoude guides exporters to success

The newly released Beyond Borders by Sam Abou Jaoude, a seasoned advisor, aims to revolutionize export strategies for FMCG businesses.

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