Wellness is the word

Wellness is the word

The wellness tourism market is expected to reach USD 1.02 trillion by 2030, according to a new report by Grand View Research, Inc. Soraya Jouzy, founder of Pearl Tree, examines the trends defining this key industry, which is on track to expand globally at a CAGR of 9.93 percent from 2022 to 2030.

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The ROI of wellness

The ROI of wellness

Soraya Jouzy’s passion for clean beauty and appreciation for nature stems from her mother, a keen botanist, and her early exposure to natural remedies. Her appreciation for wellbeing was further fueled by the long hours she spent working at the Gordon Ramsay group and Four Seasons Hotels & Resorts, where she put into practice her knowledge of essential oils to help reduce stress, improve sleep and boost energy. Determined to share her passion with the Middle East, Jouzy resigned from her job and founded Pearl Tree distribution. She is now recognized as a regional champion for clean beauty, sustainability and holistic wellbeing. 

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