The expansion of Lebanese brands into foreign markets should not be underestimated. Ralph Nader, CEO of Amber Consulting, highlights the growth of this trend and which brands are taking the leap.
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Soraya Jouzy’s passion for clean beauty and appreciation for nature stems from her mother, a keen botanist, and her early exposure to natural remedies. Her appreciation for wellbeing was further fueled by the long hours she spent working at the Gordon Ramsay group and Four Seasons Hotels & Resorts, where she put into practice her knowledge of essential oils to help reduce stress, improve sleep and boost energy. Determined to share her passion with the Middle East, Jouzy resigned from her job and founded Pearl Tree distribution. She is now recognized as a regional champion for clean beauty, sustainability and holistic wellbeing.
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The aim of the ATM Draper-Aladdin Start-up Competition is to help intensify the race to a sustainable future for travel and tourism.
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The new IHG property in Najran is expected to be fully rebranded by the end of 2023, with completion taking place in two phases.
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The ROI of wellness
Soraya Jouzy’s passion for clean beauty and appreciation for nature stems from her mother, a keen botanist, and her early exposure to natural remedies. Her appreciation for wellbeing was further fueled by the long hours she spent working at the Gordon Ramsay group and Four Seasons Hotels & Resorts, where she put into practice her knowledge of essential oils to help reduce stress, improve sleep and boost energy. Determined to share her passion with the Middle East, Jouzy resigned from her job and founded Pearl Tree distribution. She is now recognized as a regional champion for clean beauty, sustainability and holistic wellbeing.