The burgeoning bleisure market with Jad Shamseddin, COO of Aleph Hospitality

The burgeoning bleisure market with Jad Shamseddin, COO of Aleph Hospitality

Those mixing professional business travel with personal leisure time have been coined “bleisure” travelers. Jad Shamseddin, COO of Aleph Hospitality, lifts the lid on this growing segment that should be carefully studied and catered to by hotels worldwide.

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