U.S. Meat Export Federation's beefy proposition

U.S. Meat Export Federation’s beefy proposition

May 14,2019 0 Rita Ghantous

On the occasion of HORECA Lebanon 2019, the U.S. Meat Export Federation hosted ‘Live the U.S. Beef Experience’ at the Hilton Beirut Downtown over lunch. In attendance were local, regional and international chefs, trade and sales executives, as well as U.S. meat suppliers.

Lina Kanaan, Managing Director of Agri Marketing and official representative of the U.S. Meat Export Federation took to the stage and thanked the company’s trade partners and buyers from the foodservice and hospitality industry. These included Naji Hayek from Mabsout and Idriss, Wajdi Safi from Halwany Consumer Products, Shadi Sfeir from Raymond Ghattas, Alain Haddad from Royal Gourmet, Hovig Kozobokian from Dekerco Food Processing and Ahmad Saad, Head of Fresh Food Trading at Spinneys.

This was followed by a word from Reaz Mehdi, Economic and Commercial Officer at the U.S. Department of State who remarked, “This event showcases how expert chefs work their magic on American beef. We always enjoy our time at events that promote the hospitality sector, an area of strong job growth potential for Lebanon. Local consumers value the high quality and brand appeal of U.S. products and we are proud that world-class American products are readily available in the Lebanese market. After living in Beirut for nearly two years, I am pleased to find many reminders of home readily available in grocery aisles and restaurants all over Lebanon.”

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.