Accor spearheads hospitality expansion throughout Saudi Arabia

Accor spearheads hospitality expansion throughout Saudi Arabia

Fairmont Residences Red Sea - Arrival

Accor recently launched Accor One Living, providing expertise around mixed-use and branded residential development, seizing opportunities with TRIBE brand.

Furthermore, the brand solidified its position in Saudi Arabia with 13 brands, including ibis, Novotel, Adagio, Mercure, Mövenpick, Swissotel, Pullman, Raffles and others.

Accor’s ties with KSA

Additionally, the brand has established a presence in KSA’s holy cities, offering diverse accommodation options across 13 properties. In addition, Mercure Makkah Al Aziziya debuted during the Hajj season in 2023, followed by Fairmont Rua Madinah. Moreover, Accor launched Accor One Living.

The brand’s alignment with the kingdom’s goals drives its development strategy, penetrating key locations and new destinations. Furthermore, at The Red Sea development, Accor is set to launch luxury brands like Raffles and Fairmont. In the Diriyah Gate master development, Accor will open properties under prestigious brands like Orient Express.

The group’s affinity with the kingdom has been 30 years in the making, stretching beyond its leading cities. It extends into second-wave cities, including the development and franchising of 18 Accor properties. These properties are in partnership with AMSA Hospitality, set to open properties in Ha’il, Jubail and others. The first property signed is Mercure Khamis Mushayt in Aseer, with more expansions planned over the next ten years.

Duncan O’Rourke, CEO, premium, midscale & economy division for MEA and Asia Pacific at Accor, commented: “Through our compelling brands and strategic alliances, we are poised to shape the future of hospitality in Saudi Arabia and beyond. Together, we are not just building hotels; we are contributing to the growth of local communities.”

Accor’s Projects

Throughout 2024, the brand plans to unveil new properties, adding over 635 rooms across segments. Among these is Novotel Sahafa Riyadh. Beyond these segments, the group will also introduce three luxury and lifestyle properties over the next 12 months: Sofitel Riyadh (388 rooms), Ennismore’s Rixos Obhur Jeddah (247 rooms) and SO/ Hotel & Residences Jeddah Tahlia (147 keys). Additionally, Ennismore, majority-owned by Accor, has 13 hotels and resorts (3,500+ rooms) in the pipeline for future openings.


With 41 properties and over 16,000 rooms currently operating, the group plans  to add over 45 hotels by 2030.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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