How has AlWatania Poultry managed to become an industry leader?
The massive success of AlWatania Poultry is due to the vision of our founder, Sheikh Suleiman Al-Rajh. He left no stone unturned in building this fully integrated facility. We have followed in his footsteps, and today, AlWatania Poultry has accomplished its goal of becoming a leader. This couldn’t have been achieved without our human capital and the Saudi government’s generous support.
Do you have any new product releases?
We will be increasing our production capacity to meet local and international demand, and will cater to the growing needs of QSR and HORECA clientele.
What expansion plans can you share with us?
We are excited about the idea of expansion, so during coming years, we plan to increase the availability of the AlWatania brand and reach new markets. Our goal is to target countries in the Levant, South Asia and parts of Europe, providing them with our halal products.
How profitable has the Egyptian market been for you?
AlWatania Egypt is another success story of AlWatania Poultry. In recent decades, we have expanded in Egypt, relying on the expertise of the best in the business, using the highest quality tools and continuously improving our products to surpass the expectations of our clients. Our goal is to become the top choice for poultry in North Africa.
What else can we expect from AlWatania Poultry in the future?
Saudi Vision 2030 aims to increase food security through sustainability. It is supporting local poultry production to reduce reliance on imports. Based on this vision, our main strategic objective is to develop our resources to achieve national food security in line with the Saudi-made initiative that promotes local.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
