Château Musar scoops favorite Middle Eastern wine award

Château Musar scoops favorite Middle Eastern wine award

Château Musar, Lebanon scooped The Most Admired Wine Brand in the Middle East and Africa

Château Musar, The Most Admired Wine Brand in the Middle East and Africa

Drinks International announced its highly anticipated results of The World’s Most Admired Wine Brands survey, conducted in association with market research specialists, Wine Intelligence. The event was held at the Steinberger Parkhotel in Düsseldorf on the opening day of Prowein, the wine world’s premier event. The brands were chosen by the Drinks International’s Academy of global drinks buyers and specifiers, including many wine professionals from 48 countries.

Winners’ highlights

France topped the list for most brands making the cut

Europe was the continent that saw more brands than any other

Penfolds, Australia was crowned The Most Admired Wine Brand in the World

Torres, Spain was crowned The Most Admired Wine Brand in Europe

Concha Y Toro, Chile took The Most Admired Wine Brand in South America

Ridge, USA was voted as The Most Admired Wine Brand in North America

Château Musar, Lebanon scooped The Most Admired Wine Brand in the Middle East and Africa

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Representatives from the world’s leading wine brands attended the award ceremony along with wine buyers, distributors and industry professionals. The awards are the result of an international industry survey conducted by Drinks International, the leading magazine for the global drinks industry, in association with Wine Intelligence, the specialist market research company. 

About The World’s Most Admired Wine Brands

The World’s Most Admired Wine Brands list is the result of a survey conducted by Drinks International in association with market research specialists, Wine Intelligence. DI polled industry professionals, asking them which global wine brands they most admired. The final list is compiled by votes from an academy of the most renowned wine names in the industry. Votes were cast for wine brands around the world and whittled down to the top 50 to determine the final rankings.

drinksint.com

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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