1) Rise of delivery-only brands
Delivery brands will find better representation and standardization of aggregator fees at negotiated industry standards this year, as we see the launch of more delivery-only concepts. As the landscape of how we dine at home and work changes positively, the delivery business is seeing a renaissance in the quality and variety of offerings available. We forecast the shift to a four-and-a-half-day work week and emphasis on life/work balance to be a game changer to how people invest their leisure hours. With more time and disposable income, couples, singles and families will order in more than ever. It’s the best time to launch high quality delivery brands.
2) More non-licensed standalone brands in new neighborhoods
New neighborhood locations will become prime options for non-licensed standalone brands in 2022 as the city expands and demand for suburban living rises, bringing with it an audience looking for accessible-priced, family-friendly restaurants close to their homes.
3) Further openings of licensed venues in residential areas
More licensed restaurants in prime neighborhoods with licensed pavilions will emerge in 2022, as Dubai residents living in communities around the city seek to enjoy a quality F&B offering without having to travel too far from their place of residence.
4) Continued international export of Dubai homegrown brands
As more and more quality, original concepts are born and successfully operated in Dubai, we will witness the continued export of homegrown brands to international markets – particularly to KSA, London and other major destinations.
5) A demand for health-driven concepts and plant-based products
A greater number of health-driven dining experiences are expected over the coming 12 months, with high demand for immunity booster juices, nutritious menu items, as well as plant-based products, expected. Consumers are becoming increasingly educated on what they are putting in their bodies, and are more mindful about food nutrition because of health risks from viruses like Covid-19.