Food tech platform Kitch-In goes live with four virtual brands

Food tech platform Kitch-In goes live with four virtual brands


The team behind Kitch-In

Kitch-In, the innovative food technology platform developed by Evgeny Kuzin, Chef Izu Ani and Accor, is now live. 

Dubai residents and tourists can enjoy what the concept has to offer through four digital restaurant brands, including Japanese street food from Jimoto, Korean cuisine from Seoul Sister, Italian delicacies from Gigi and Greek favorites from Ap’ola, delivered to their door or Accor hotel room.

Developed by Chef Izu Ani and his culinary team, the virtual brands were designed to portray the essence of the cultures that they take inspiration from, serving the traditions of cuisine through a modern, technological platform. 

Chef Izu Ani, concept creator, said: “In the fast-paced nature of today’s world, we all need the convenience of a takeaway and the ease of a home-delivery service, but it shouldn’t come at the cost to our health. Our aim is to do things differently, prioritize nutrition and give people the tools to make better choices.”

Evgeny Kuzin, concept creator, said: “Kitch-In is a fully integrated digital structure, meaning that we can manage quality control at every stage of the order process, from the menu to the kitchen and delivery.”

Adrian Azodi, CEO of Kitch-In, said: “The delivery space has grown exponentially in recent years; it is an evolving industry of international focus. There has been a huge rush to create cloud kitchens, whereas with Kitch-In, we are utilizing the existing kitchens located in properties within the Accor network, with a digital solution. The technology works in parallel with our knowledge and the experience of our founding team, spanning all angles of the industry.”

Mark Willis, CEO of Accor India, Middle East, Africa and Turkey, said: “Our aim is to elevate in-room dining and raise it to a new level, starting with the launch of Kitch-In in Dubai, followed by a gradual expansion across all Accor properties worldwide. We wanted to bring experts, celebrity chefs and talent together to add a special touch and create exquisite experiences for our guests.”

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